We are investing across our advertising platform to help businesses around the world reach their goals and connect with leaned in consumers at every stage of the campaign lifecycle.” Pinterest chief revenue officer Bill Watkins “Pinterest is uniquely positioned at the intersection of discovery and commerce, where inspiration meets intent. Though the new API was most frequently used for lower-funnel actions such as checkouts, they are also seeing success in full-funnel actions like page visits and add to cart. Pinterest also said hundreds of advertisers worldwide have already implemented the tagless, server-to-server solution, and early results included improvements of 14% in CPAs on average for optimized CPM campaigns when using both the API for Conversions and tags, compared with tags only, and a 36% average increase in attributed conversion volume under the same conditions.
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