Not only has AI been integrated into the content creation process through powerful prompts, but it is also placed strategically along the entire content marketing process, to shortlist and assemble the perfect team of creators and experts for a customer, define strategy through smart keyword research and smart features like Content Audit and Content Refresh. The platform leverages the expertise gained via Peppertype.ai, launched two years ago with a global base of 400,000+ users. Pepper Content will revolutionize the content ecosystem with the launch of its Content Marketing Platform. ![]() Unique AI-powered tools like Pepper Docs, Pepper’s very own workspace ![]() Instead of function-first, it is built with a workflow-first approach, keeping the marketer at the front and centre of its technology. Pepper’s Content Marketing Platform will be the place with the most efficient tools in the hands of a marketer. Marketers subscribe to one tool for keyword research, sign into a marketplace to find the subject matter experts to actually create the content, use multiple spreadsheets to manage their editorial calendar and the content production process, and a plethora of other tools for analysis and more. Our content marketing platform sits at this perfect intersection where we have utilised the capabilities of our AI-powered content assistant, Peppertype.ai, and created never-before-seen workflows to manage content from strategy to analytics, all within one tool,” says Anirudh Singla, Co-founder and CEO of Pepper Content. These range from finding the right talent and subject matter experts, managing content operations smoothly, and the hard work of manoeuvring through multiple tools to create, manage and analyse their content efforts. ![]() “As a content company at heart, we understand content marketers' hurdles. Pepper CMP will disrupt the status quo and empower businesses to scale content marketing by marrying enterprise workflows, expert talent, and AI
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